Qualifying Ads
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≥$50 spend + ≥3 RP leads
With ≥1 Est Set
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Zero Est Sets
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Copy quality signal
Best Cost/Est Set
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Lowest in window
Worst Cost/Est Set
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Highest in window
Key Findings
Apply a filter to generate insights for the selected window.
Primary Texts — Ranked by Cost Per Estimate Set
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How to read: Cost per est set = spend ÷ est sets from this copy. Est Set Rate = est sets ÷ RP leads. Lower cost + higher rate = stronger copy.
| # | Cost/Est Set | Est Sets | Est Set Rate | RP Leads | Spend | Hook Pattern | Primary Text (first 120 chars) |
|---|
Top Headlines — Cost Per Est Set
Lower = better. ≥2 est sets only.
Headlines — Volume vs Efficiency
Bubble size = est sets. X = cost. Y = est set rate.
All Headlines — Full Ranked Table
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| # | Cost/Est Set | Est Sets | Est Set Rate | RP Leads | Spend | Headline |
|---|
Descriptions — Cost Per Est Set
Short trust anchors. Lower = better.
Descriptions — Est Set Volume
"Local, Loved & Trusted" variants dominate volume.
Hook Pattern Analysis
What opening line type drives the lowest cost per estimate set in the current window
Avg Cost Per Est Set by Hook Type
Derived from top primary texts in current window.
Hook Patterns — At a Glance
Ranked from current window data.
Low-Performing Copy — Current Window
Ads with high lead volume but zero estimate sets, and the highest-cost primary texts in the selected window.
All Qualifying Ads — Leads vs Estimate Sets
Each dot = one ad in selected window. Size ∝ spend. Color = performance tier.
Tier 1: <$200
Tier 2: $200–$400
Tier 3: $400–$700
Failure: >$700 or 0